Location: Remote, US
Position Overview
The Social Media Manager is responsible for developing and executing comprehensive social media strategies across our 9 real estate brands. You will play a pivotal role in enhancing brand awareness, engagement, and driving lead generation through various social media platforms. This role will collaborate with marketing managers and tactical teams to create cohesive social media campaigns and optimize performance through testing and analysis. Additionally, the role requires improving coordination with cross-functional teams and revenue owners, testing emerging social techniques and channels as well as providing detailed performance insights for continuous improvement.
What You’ll Do
Develop and implement social media strategies that position Colibri Real Estate as a thought leader aligning with business goals and objectives across multiple brands.
Refine our social media strategy and adjust our content pillars around various social media channels, trends, performance analytics and evolving audiences.
Manage day-to-day activities on all social media platforms including but not limited to Facebook, Instagram, LinkedIn, Twitter, and YouTube while creating a bench of experts by channel to keep up with best and next practices.
Work closely with our brand ambassador, content and product teams to support our YouTube strategy as well as serve as one of the faces to our community.
Improve engagement and leverage social media to reinforce our position and become a thought leader.
Identify consultants, creators, and third parties that are experts in a specific social media channel to improve engagement and followings.
Stay up to date on social media trends as well as best and next practices; study algorithm changes and identifying trending hooks and what competitors are doing.
Monitor and analyze key performance metrics, providing regular reporting and actionable recommendations to senior leadership.
Create, curate, and manage all published content (images, video, written) across social media channels to ensure consistent branding and messaging.
Collaborate with marketing, sales, and content teams to ensure coordinated support of integrated campaigns and ensure social media efforts is supporting key marketing initiatives.
Complete other duties and special projects as requested.
What You’ll Need to Succeed
Bachelor’s degree in Marketing, Advertising, Business, or related field is required.
Minimum four (4) years of experience working in social media marketing or as a digital media specialist.
Demonstrated experience managing multiple social media accounts effectively, preferably in the education or real estate industry.
Experience with increasing engagement and followings for brands you’ve managed.
Experience in establishing KPIs, setting up dashboards, and leveraging analytics to guide optimizations and future strategies.
Experience working in a complex environment and supported multiple brands with heavy localization is desirable.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
Excellent writing, editing, and communication skills with a strong attention to detail.
Proven track record of success in developing and executing social media strategies that drive measurable business results.
Be a creative thinker with the ability to generate innovative ideas and campaigns.
You have the ability to work effectively under pressure and meet deadlines in a fast-paced environment.
Have a curious mind, are a life-long learner, and have a passion for innovating, testing, and continually improving marketing performance.
Be a self-starter that enjoys working with cross functional teams while balancing multiple priorities.
