10.Emerging Trends in Digital Marketing: Emerging trends in digital marketing encompass innovative strategies, technologies, and approaches that are reshaping the landscape of online marketing. One significant trend is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies to enhance personalization, automate marketing processes, and optimize campaign performance. Another notable trend is the rise of conversational marketing, driven by the popularity of messaging apps, chatbots, and voice search, enabling more personalized, real-time interactions with consumers. Additionally, there’s a growing emphasis on video marketing, with the proliferation of video content across social media platforms and the rise of short-form video formats like TikTok and Instagram Reels.

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