5.Pay-Per-Click (PPC) Advertising:Pay-Per-Click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time their ad is clicked. This form of online advertising allows businesses to bid for ad placement in search engine results pages (SERPs), social media platforms, websites, or other digital channels. PPC campaigns typically involve keyword research to identify relevant search terms and audience targeting to reach specific demographics or interests. Advertisers set a budget and bid amount for each click, and ads are displayed to users based on their search queries or browsing behavior. PPC advertising offers precise targeting options, immediate visibility, and measurable results, allowing advertisers to track performance metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI) in real-time. Effective PPC strategies involve continuous monitoring, optimization, and experimentation to maximize ad performance, minimize costs, and achieve marketing objectives.

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