4.Search Engine Optimization (SEO): is the practice of optimizing a website’s content, structure, and technical elements to improve its visibility and ranking in search engine results pages (SERPs). This process involves various strategies, including keyword research, on-page optimization, off-page optimization, and technical optimization. By understanding the algorithms used by search engines like Google, SEO professionals aim to make websites more relevant and authoritative for specific search queries, thereby increasing organic traffic and attracting qualified leads. Effective SEO tactics involve creating high-quality, user-friendly content that aligns with search intent, acquiring backlinks from reputable websites, and ensuring the website is technically sound and easily crawlable by search engine bots. SEO is an ongoing process that requires monitoring, analysis, and adaptation to algorithm updates and changes in user behavior to maintain and improve search visibility over time.

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